Agricultural industries are increasingly challenged to develop strategies that enable them, as a group of firms and industry organizations, to respond to an increasingly global marketplace. One approach used by several industries is the application of strategic planning and management tools,...

The emergence of Bovine spongiform encephalopathy (BSE) as a major food safety issue sets the situation for a firm level opportunity. The Japanese government banned imports of cattle and beef from the U.S. when it established the first cases of BSE there and refused to lift barriers because the...

This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the...

Produce growers in Tennessee were surveyed during the first six months of 2002. Information about their operations, production decisions, and their marketing activities were obtained. Results of the survey permit an overview of small growers= choices about what to plant, post-harvest handling,...