We investigate the foodborne illness outbreak affecting a national brand of peanut butter to determine how demand for the product category was affected. The illness outbreak coincided with growth in the quantity demanded for the peanut butter category. The negative impact on the category...

The Marketing Order for California almonds was amended in 2007 to enhance food safety. Around 400-500 million pounds of almonds undergo an added step in processing to reduce risk of salmonella contamination. This paper reports on the logistics necessary for implementing the program. We use a...