American consumers are exposed to thousands of new food products on supermarket shelves each year. For new products, such as akara products, it is crucial to determine consumer preferences and buying intentions. In this study, 346 randomly selected consumers were surveyed to reveal their...

Purchase patterns for two types of snack foods--pretzels and popcorn, and potato, corn, and tortilla chips--were analyzed using the data from a national survey. The study examined the effect of socio-economic and lifestyle factors including nutritional awareness and exercise habits of household...

The authors make cost comparisons among alternative computerized marketing systems. The systems described could encompass any number of commodities and stages of distribution involving cash and/or futures transactions.

A nationwide household survey was used to examine U.S. consumers' attitude and purchase behavior toward in-shell peanuts. Fishbein's multiattribute model was the basis for evaluating the effects of perceived product attributes on attitudes toward in-shell peanuts. Consumer purchase behavior was...