In Hawaii, marketing and production conditions have led to shrinking market shares for local farm produce. The primary limiting factor to maintaining and expanding the market share of Hawaii-grown produce is inconsistent and unreliable supply, compounded by inadequate market coordination.

Packaging potatoes in institutional size retort pouches is analyzed as a possible market outlet for Michigan potatoes. A two-pronged research approach involves estimation of unit costs of retort pouch potato products (RPP) and an assessment of the market potential for RPP in the food service...