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This paper describes the relationship between supply-chain management practices and new product development over time in the North American confectionery manufacturing industry. Using data from a survey of new product development managers, results indicate that buyer involvement and supplier...
Persistent link: https://www.econbiz.de/10005459533
This paper explores consumers' perception of irradiated ground beef products and the role of irradiation in consumer purchase decisions. Data was collected with a survey of ground beef consumers. The research objective was the identification of important attributes leading to consumer preference...
Persistent link: https://www.econbiz.de/10005459640