Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This paper shows that these strategies create, using Mancur Olson's terms, two collective goods: overall consumer confidence in the market's ability to deliver credence attributes, and...

There has been extremely rapid transformation in the past decade of the food retail sector, embodied in the rapid spread of supermarkets, in East and Southeast Asia and Latin America-the emerging markets of the Pacific Rim region. As the supermarket sector develops, leading chains are rapidly...