Information regarding the economic potential of producing and retailing vegetables in rural communities is limited. This study determined the actual net return from producing and on-site retailing a mix of produce in a rural Oklahoma community and determined if consumers in the region were...

This research evaluates the main characteristics considered in commodity-procurement decisions made by food manufacturers. Procurement characteristics are examined and a framework is developed which classifies procurement characteristics into three categories: product constraints, company...

Limited information exists regarding the extent and characteristics of branded fresh beef. Retail package data from a sample of grocery stores in three metropolitan areas enabled determining the extent of branded beef for ground beef, roasts, and steaks. Logit models identified factors affecting...