Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by selling their farm products locally. The major challenge for the farmers is to predict consumer preferences correctly and provide goods...

This research analyzes factors affecting product and profit lifecycles for new value-added products. The methodology presented shows how sales and profits evolve and how exogenous factors such as initial marketing efforts affect sales and profits. Results indicate that producers can increase the...