This paper is a descriptive study of consumersÂ’' self-reported knowledge, assumptions, and acceptance of genetically modified foods in the U.S. These findings are based on a national survey of consumers. Our findings demonstrate a rather low level of awareness among most Americans about...

This study analyzes U.S. consumersÂ’' acceptance of genetically modified foods within the ordered-probit-model framework. The willingness to consumer three difference GM foods is modeled in terms of consumersÂ’' economic, demographic, and value attributes. Empirical results indicate that...

Public debate on biotechnology is embroiled in controversy over the risks and benefits associated with this emerging technology. Using data from a national survey, this study analyzes public acceptance of biotechnology in food production. Empirical results suggest that while there is general...

This paper uses results from a 2004 survey (N=1,010) on consumer attitudes toward agroterrorism and food-system security to investigate heterogeneous attributes affecting vulnerability including risk perceptions and fear. Using 15 separate multinomial PROBIT regressions we distinguish between...

Many universities are now marketing agricultural products including beef and dairy. The objective of the study was to examine the role of university brand affiliation in promoting locally produced food, particularly grass-fed beef. It is expected that other local producers will use the results...

Goat production, is one of the fastest growing agricultural production systems in the U.S. This growth has created opportunities for producers, especially the small-scale farmers looking for a profitable alternative enterprise to integrate into their existing production systems, particularly in...