This project was supported by the Specialty Crop Research Initiative of the National Institute of Food and Agriculture, USDA, Grant # 2009-51181-06035. Trade in fresh fruits and vegetables has raised concerns about the distance food travels, food cost, freshness, and climate change associated...

The purpose of this study was to highlight locally grown ethnic greens and herbs purchases due to concern about food miles and associated impact on purchasing these greens and herbs. A telephone survey was conducted in 16 East Coast states and Washington D.C., May through October of 2010, to...

Consumers are becoming increasingly concerned with the quality, safety, and production attributes of their food (Caswell 1998). At present, consumers cannot differentiate the origin or processes of food which they now consume. Country-of-origin labeling (COOL) will help ensure fairer markets for...

Commercial growers in the East operate on a relatively small land base with production costs that are generally higher per unit of crop output. This places them at a competitive disadvantage against larger commodity growers from other states where production costs are comparatively lower and the...

The recent trends in primary food prices have been evaluated as a signifier of the potential threats to the world in terms of food shortages and hunger. The prices of primary agricultural products like wheat and rice have risen significantly in the essential producer countries. The recent price...

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate...