This project was supported by the Specialty Crop Research Initiative of the National Institute of Food and Agriculture, USDA, Grant # 2009-51181-06035. Trade in fresh fruits and vegetables has raised concerns about the distance food travels, food cost, freshness, and climate change associated...

An Internet survey was administered (14-17 May 2010) to 1210 consumers who had active Facebook, Twitter, or blog accounts to investigate their use of social networks and their attitudes towards direct marketers who utilize these tools. Overall, 94% of participants have an active Facebook account...

This project was supported by the Federal-State Marketing Improvement Program (FSMIP), USDA, Grant # 2009-51181-06035. In the U.S. agricultural system, small and medium-sized farmers with limited land and capital resources are unable to compete in the national commodity markets. Direct marketing...

The purpose of this study was to highlight locally grown ethnic greens and herbs purchases due to concern about food miles and associated impact on purchasing these greens and herbs. A telephone survey was conducted in 16 East Coast states and Washington D.C., May through October of 2010, to...