This paper develops a research model of the importance of consumers’ perceived risk and the Internet shopping experience in the online purchasing behavior of Internet users. The model was tested using a survey of some 700 New Zealand Internet users. Both the perceived risk and perceived...

The information overload phenomenon has been studied for many years, and has proven to be more complex than researchers believed it to be. The study presented here aims at shedding some light on the complexity of information overload, by examining the relationship between perceived information...