The increasing concern of the policy maker about eating behaviour has focused on the spread of obesity and on the evidence of people dieting despite being underweight. As the latter behaviour is often attributed to the social pressure to be thin, some governments have already taken actions to...

This paper addresses the rapid diffusion of obesity and the existence of different individual patterns of food consumption between non-dieters and chronic dieters. I propose a rational eating model where a forward-looking agent optimizes the intertemporal satisfaction from eating, taking into...