As the US pursues health care reform, it is important to understand the patterns in demand for, and opposition to, public provision of medical treatments. Using data from a nationally representative survey, we develop and estimate a utility-theoretic choice model to quantify demand for publicly...

We examine patterns in adults' willingness to pay for health-risk reductions. We allow both their marginal utilities of income and their marginal disutilities from health risks to vary systematically with the structures of their households. Demand by adults for programs which reduce their own...