Basu, Anirban; Jena, Anupam B.; Philipson, Tomas J. - In: Journal of Health Economics 30 (2011) 4, pp. 695-706
Comparative effectiveness research (CER) is thought to identify what works and does not work in health care. We interpret CER as infusing evidence on product quality into markets, shifting the relative demand for products in CER studies. We analyze how shifts in demand affect health and health...