Purpose This study aimed to identify distinctive characteristics of hotel guests and understand their perception of guestroom technologies (GRTs) in hotels by utilizing the theory of consumer innovativeness and the social influence theory. Design/methodology/approach The data were collected from...

Purpose The primary purpose of this study was to examine the underlying consumer values that drive hotel booking mobile app users to engage more with the app and use the app continuously for hotel booking purposes. Design/methodology/approach By conducting confirmatory factor analysis (CFA) and...