Putra, Fajar Kusnadi Kusumah; Law, Rob - In: Journal of Hospitality and Tourism Insights 7 (2023) 3, pp. 1391-1411
Purpose This paper identifies the critical success factors (CSFs) of virtual hotel operator (VHO) in using hotel management system partnerships with small- and medium-sized hotels (SMSHs). Design/methodology/approach This study uses a qualitative approach, with 25 semi-structured interviews with...