Purpose: Theme park experiences ubiquitously unfold in the presence of others. In acknowledgement of this important part of theme park consumption, this research set out to examine if other visitors help create an immersive environment and, in turn, memorable experiences for theme park...

Purpose: This study reviews existing research and current applications of artificial intelligence (AI) in the hospitality and tourism industry. It further proposes a new evaluation framework to inform the susceptibility of AI adoptions. Design/methodology/approach: This is a synthesis and...

Purpose Growing recognition of the metaverse has implied its far-reaching impacts on the tourism and hospitality industry. This paper sets out to detail the status of metaverse-related research in tourism and hospitality, propose intriguing directions for future studies and highlight multiple...

Purpose This study aimed to bibliometrically and visually analyze and review hospitality and tourism marketing studies published from 2000–2020. Design/methodology/approach A total of 3,942 articles collected from the databases of Social Science Citation Index (SSCI) and Science Citation Index...