Farrukh, Muhammad; Rafiq, Muhammad; Raza, Ali; Iqbal, Sahar - In: Journal of Hospitality and Tourism Insights 7 (2024) 5, pp. 3055-3072
Purpose Many studies have explored the relationship between green human resource management practices (GHRM) and employees’ green creative behavior (EGCB) within the hospitality industry. However, most prior studies have relied primarily on mono-method approaches, thereby limiting the depth of...