Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry. Design/methodology/approach: A qualitative methodology was adopted to collect primary data from semi-structured interviews. The informants included ten experts from the...

Purpose: The objective of this study is to investigate the effect of service excellence and guest delight on guest affective commitment to luxury restaurants, more specifically, the mediating effect of guest delight in the relationship between service excellence and guest affective commitment....