Purpose The purpose of this study was to explore the marketing effectiveness of hotel Facebook messages in terms of promoting favorable attitudes and behavior intentions among potential hotel guests Design/methodology/approach An online experiment was conducted with a three (message format) ×...

Purpose The purpose of this research study is to present an overview of hotel revenue management (RM) research articles published in scholarly journals during the 2001-2013 period while offering a direction for future research that focuses on RM in the hotel industry context....