Zhang, Tingting; Jahromi, Melissa F.; Hua, Nan; Lu, Lu - In: Journal of Hospitality and Tourism Technology 11 (2020) 4, pp. 627-642
Purpose Social commerce is relatively a nascent notion that highlights the transactions of e-commerce facilitated through social media. This study aims to investigate the motivational factors driving customer brand engagement in social commerce activities within the hospitality sectors....
