Purpose – The aim of this paper is to investigate how social networks can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global...

Purpose – The aim of this paper is to advance their knowledge on the extent to which tourists use social networks for both achieving information on possible destinations and for expressing negative judgements, in order to figure out the main consequences for tourism marketers and possible...