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Purpose This study aims to explore the impact of the belt and road initiative (BRI) on tourism development in China and to identify the factors contributing to the BRI’s effect on tourism development. Design/methodology/approach This study evaluates the impact of the BRI on tourism development...
Persistent link: https://www.econbiz.de/10014874146
Purpose This study aims to investigate how different menu types trigger diners’ behavioral intentions in restaurants’ innovation diffusion from paper to digital menus. Design/methodology/approach Four menu types, namely, paper menus with text only, paper menus with text and images, digital...
Persistent link: https://www.econbiz.de/10014874213