Showing 1 - 10 of 11
Purpose Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology. Design/methodology/approach A self-administered online survey was used to collect the study...
Persistent link: https://www.econbiz.de/10014874092
Purpose This paper aims to examine factors affecting users’ intention to continue using mobile event applications (MEA). The impacts of perceived usefulness, social exchange and perceived enjoyableness on users’ intention to continue using MEA were tested. Further, the moderating role of...
Persistent link: https://www.econbiz.de/10014874129
Persistent link: https://www.econbiz.de/10014874107
Purpose – The paper aims to develop a theory‐based model of relationship commitment in an online travel domain. The model seeks to explain in detail the antecedents and outcomes of commitment. Design/methodology/approach – An extensive review of relationship marketing and commitment...
Persistent link: https://www.econbiz.de/10014873941
Purpose This paper aims to examine the impacts of IT capabilities on hotel competitiveness. Design/methodology/approach This study adapts and extends Hua et al. (2015) and O’Neill et al. (2008) by incorporating the specific measures of IT expenditures as proxies for the relevant IT...
Persistent link: https://www.econbiz.de/10014874066
Purpose Social commerce is relatively a nascent notion that highlights the transactions of e-commerce facilitated through social media. This study aims to investigate the motivational factors driving customer brand engagement in social commerce activities within the hospitality sectors....
Persistent link: https://www.econbiz.de/10014874115
Purpose This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online reviews. Design/methodology/approach The study text mined a total of 65,518 reviews of 490 Chinese theme...
Persistent link: https://www.econbiz.de/10014874145
Purpose This study aims to investigate the impact of the speed of change (trend) in information technology (IT) expenditures on performance risk indicated by revenue volatility in the US hotel industry. Design/methodology/approach To systematically investigate the impacts of IT expenditures on...
Persistent link: https://www.econbiz.de/10014874206
Purpose: This paper aims to examine the main developments of virtual reality (VR) and augmented reality (AR) research in hospitality and tourism. It also aims to pinpoint fruitful directions for tourism and hospitality research on VR and AR applications. Design/methodology/approach: A selective...
Persistent link: https://www.econbiz.de/10012075253
Purpose – This paper aims to examine the joint effect of power and gender on individuals’ perceptions and evaluations of information systems (IS), and their behavioral intentions of technology acceptance. Design/methodology/approach – This study uses a 2 (powerful vs powerless) × 2...
Persistent link: https://www.econbiz.de/10014874081