Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10012075251
Purpose Social commerce is relatively a nascent notion that highlights the transactions of e-commerce facilitated through social media. This study aims to investigate the motivational factors driving customer brand engagement in social commerce activities within the hospitality sectors....
Persistent link: https://www.econbiz.de/10014874115
Purpose This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online reviews. Design/methodology/approach The study text mined a total of 65,518 reviews of 490 Chinese theme...
Persistent link: https://www.econbiz.de/10014874145
Purpose This study aims to investigate the impact of the speed of change (trend) in information technology (IT) expenditures on performance risk indicated by revenue volatility in the US hotel industry. Design/methodology/approach To systematically investigate the impacts of IT expenditures on...
Persistent link: https://www.econbiz.de/10014874206
Persistent link: https://www.econbiz.de/10015350985