Purpose – The purpose of this paper is to understand tourists' acceptance of innovative information technologies by examining the factors influencing the intention to use mobile electronic tourist guides (METG). Design/methodology/approach – This paper developed and tested a model for...

Purpose Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting the individuals’ perceptions on the usefulness of travel apps and sheds...