Mishra, Rahul; Naik, B. Koteswara Rao; Raut, Rakesh D. - In: Journal of Indian Business Research 16 (2024) 4, pp. 434-451
Purpose Although the research promotes deploying renewable energy technologies (RETs) due to their inherently eco-friendly characteristics, consumer acceptance is relatively low, making RETs acceptance a subject of interest for most recent research. This systematic study aims to integrate and...