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Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind; Pillai, Anandan - In: Journal of Indian business research 1 (2009) 2/3, pp. 77-94
Persistent link: https://www.econbiz.de/10003908415
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Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian business research 4 (2012) 1, pp. 36-60
Persistent link: https://www.econbiz.de/10009541706
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Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.; Sahay, Arvind - In: Journal of Indian business research 6 (2014) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
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Price discount framings on product bundles with shipping surcharges in the Indian market : examining the weighted-additive and reference-dependent models
Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash - In: Journal of Indian business research 7 (2015) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10011350168
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Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy; Saini, Gordhan K.; Mony, Suresh; … - In: Journal of Indian business research 14 (2022) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
Cover Image
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind; Pillai, Anandan - In: Journal of Indian business research 1 (2009) 2/3, pp. 77-94
Persistent link: https://www.econbiz.de/10009931194
Cover Image
Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian business research 4 (2012) 1, pp. 36-60
Persistent link: https://www.econbiz.de/10010007211