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A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
Parthasarathy, Madhavan; Stansifer, Mary Lee; Kumra, Rajeev - In: Journal of Indian business research 2 (2010) 3, pp. 138-152
Persistent link: https://www.econbiz.de/10009931207
Cover Image
A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
Parthasarathy, Madhavan; Stansifer, Mary Lee; Kumra, Rajeev - In: Journal of Indian business research 2 (2010) 3, pp. 138-152
Persistent link: https://www.econbiz.de/10008670026
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A time-based analysis of changing consumer values in India
Parthasarathy, Madhavan; Lane, Vicky - In: Journal of Indian business research 7 (2015) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10011413301
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Unraveling religious advertisements' effectiveness in a multi-religious society
Kumra, Rajeev; Parthasarathy, Madhavan; Shafiullah Anis - In: Journal of Indian business research 8 (2016) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10011659920