Egbert, Henrik; Greiff, Matthias; Xhangolli, Kreshnik - In: Journal of Innovation Economics n°16 (2015) 1, pp. 249-264
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies show that a PWYW pricing mechanism is able to increase a seller?s turnover and profit. This paper addresses PWYW pricing for bundles of experience goods. The paper shows that a PWYW pricing...