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This paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand …'s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous … consumption by rendering brands a signalling device. In a price-competition framework, we show that advertising increases …
Persistent link: https://www.econbiz.de/10005823363
the seller through costly advertising. Our analysis shows that advertising, price, and profits are all increasing in the …
Persistent link: https://www.econbiz.de/10008836340
cigarette advertising and packaging in the United States. Debates over the permissibility of these new mandated health warnings …
Persistent link: https://www.econbiz.de/10010828404
This paper shows that the private incentive for mix-and-match compatibility in system markets diverges from the social planner's incentive if competing suppliers are asymmetric in production cost or product quality. There can be too much or too little compatibility when the market is served by...
Persistent link: https://www.econbiz.de/10010552139
We consider the effect of the regulation of telephony on Haan's [2001] analysis of the economics of free Internet access. Haan considers an unregulated market, and finds that free Internet access is compatible with an efficient outcome and avoids the double marginalization problem. We find that...
Persistent link: https://www.econbiz.de/10005764352
Persistent link: https://www.econbiz.de/10005764387
In an increasing number of European countries, Internet service providers offer free Internet access. Telephone companies are willing to pay these providers based on the amount of traffic they generate. In this paper, we explain these phenomena. We argue that, by offering a contract that pays...
Persistent link: https://www.econbiz.de/10005582031
Recent empirical studies suggest that prices in highly concentrated industries tend to be rigid and that pricing is often asymmetric with price rises occurring more frequently than price reductions (Domberger [1987]). Existing explanations of price rigidity and asymmetric pricing assume that...
Persistent link: https://www.econbiz.de/10005823344
Banks play a central role in financing and monitoring firms in transition economies. We study how bank competition affects the efficiency of the credit allocation, the monitoring of firms, and the firms' restructuring effort. In our model, banks compete to finance an investment project with...
Persistent link: https://www.econbiz.de/10005823352
A safe and risky seller serve a market. While the expensive safe seller can solve the problems of all consumers, the cheap risky seller can help a consumer only with a certain probability. The risky seller's success probabilities are distributed across consumers; by the choice of her quality the...
Persistent link: https://www.econbiz.de/10005823424