This paper examines the response to the creation of the European Union by firms located outside the European Community that seek to serve its markets. Analysis of some of the major steps taken by the European Community to complete the internal market shows that the relative competitive position...

In the decision-making process, strategic market and product policy planning systems usually concentrate on market size, market growth rate, market share, and relative product quality. These factors emerge from studies involving relatively large firms that operate in the national market place....