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The advertising standardisation debate revisited : implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States
Turnbull, Sarah; Howe-Walsh, Liza; Boulanouar, Aisha Wood - In: Journal of Islamic marketing : JIMA 7 (2016) 1, pp. 2-14
Persistent link: https://www.econbiz.de/10011560519
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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman; Diab, Dalia … - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
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The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed; Almamary, Abdulkraim Abdullah - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
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Beliefs about Islamic advertising : an exploratory study in Malaysia
Shafiq, A.; Haque, A.; Abdullah, K.; Jan, M. T. - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 409-429
Persistent link: https://www.econbiz.de/10011812873
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Islamic challenges to advertising : a Saudi Arabian perspective
Cader, Akram Abdul - In: Journal of Islamic marketing : JIMA 6 (2015) 2, pp. 166-187
Persistent link: https://www.econbiz.de/10011348986