Purpose – The purpose of this article is to demonstrate to advertising professionals and students with an interest in marketing how one of the largest and most successful advertising companies in the world operates. Design/methodology/approach – Provides a discussion and interview Findings...

The world is rapidly becoming one, but the people in it are becoming increasingly, and vociferously, individual. Between idiosyncratic individuals and One World there must be mediators, if all is not to slip into chaos. There are many would‐be mediators, but in the world of work there are none...

Action learning is explored through a question and answer dialogue between a supporter and a critic of the method.