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The story of Singapore Airlines and the Singapore Girl
Chan, Daniel - In: Journal of Management Development 19 (2000) 6, pp. 456-472
was compared with and benchmarked against other airlines. Its unique and successful product/service differentiation …
Persistent link: https://www.econbiz.de/10014882144
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The development of the airline industry from 1978 to 1998 – A strategic global overview
Chan, Daniel - In: Journal of Management Development 19 (2000) 6, pp. 489-514
industry. These include the deregulation of the industry, the nature and extent of competition, the emergence of brand/differentiation …, which will marginalise other players, will also compete against each other on the basis of branding/differentiation.  …
Persistent link: https://www.econbiz.de/10014882146
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Beyond Singapore Girl – Grand and product/service differentiation strategies in the new millennium
Chan, Daniel - In: Journal of Management Development 19 (2000) 6, pp. 515-542
Takes a strategic journey into the future of the airline industry and air travel. The strategic trends and profound changes that are sweeping through the world airline industry and air travel currently, as well as into the next millennium, are analysed. So too are the responses of the lead...
Persistent link: https://www.econbiz.de/10014882147
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Business models for higher education: an Australian perspective
Tian, Xuemei; Martin, Bill - In: Journal of Management Development 33 (2014) 10, pp. 932-948
university business models, reflected in indications of differentiation among providers. Research limitations/implications – The …
Persistent link: https://www.econbiz.de/10014884069
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Deliberate institutional differentiation through graduate attributes : Implementing professional skills at MacEwan School of Business
Benson, Lyle; Enström, Rickard - In: Journal of Management Development 36 (2017) 6, pp. 817-827
Purpose The purpose of this paper is to describe the creation and deliberate positioning of a new Bachelor of Commerce program at MacEwan School of Business, Canada, by formally integrating professional skills in the curriculum. Through institutional narratives and statistical measurements, the...
Persistent link: https://www.econbiz.de/10014884176