In recent years museums have changed from being predominantly custodial institutions to becoming increasingly focussed on audience attraction. New emphasis is placed on museum‐audience interactions and relationships. This change in the purpose and priorities of museums has impacted upon the...

The aim of this paper is to look beyond the application of quality management controls, assurances and standards which have already been widely addressed in the quality literature. Instead, the focus is on quality in management performance, particularly in relation to effective decision making...