This article reviews and discusses the contribution of William Starbuck's 'Learning by Knowledge-Intensive Firms'. Apart from situating Starbuck's article in its historical context and contemporary debates it is argued that the concept of esoteric knowledge and the focus on persuasion provides...

We present organizational logics as a meso-level construct that lies between institutional theory's field-level logics and the sense-making activities of individual agents in organizations. We argue that an institutional logic can be operationalized empirically using the concept of a discourse -...