In this paper, we examine how a public sector organization developed a new strategic approach based on the identification and use of an internal dynamic capability (learning through experimenting). In response to the need for continual performance improvement in spite of reduced financial...

We examined the discursive processes through which a new professional role identity for registered nurses was legitimized by analysing introductory textbooks over time. We theorize five ways of rhetorically legitimizing a new professional role identity: naturalizing the past, normalizing new...