As product technology matures, consumers will shift the focus onto the appearance and design of products. In recent years, the fierce competition between Apple and Samsung in the consumer electronics market has pushed the design patent domain into the spotlight. In Taiwan, the amendment of...

The study used multidimensional scaling to build designer and consumer Brand Position Map, BPM. The research objectives are as follows: (1) Using trademark samples to build BPM, (2) comparing substantive differences between BPM built by designers and by consumers, (3) presenting a well-known...

In this research, five steps are brought up to build up the trademark map, including (1) deciding sample range of trademarks, (2) analyzing the first-time information, (3) analyzing the second-time information, (4) building up the trademark map, and (5) analyzing the trademark map. This standard...