Caruana, Albert; Ramaseshan, B.; Ewing, Michael T. - In: Journal of Managerial Psychology 16 (2001) 5, pp. 322-338
Anomia describes the individual’s lack of integration in social life. The construct has been linked to various types of activities and concepts but no research appears to have been undertaken linking it to deviant behaviour inmarketing. In this preliminary study the literature on anomia and...