This article goes beyond the principle of relative constancy (PRC) by testing 2 new models of consumer mass media spending using 1953-1991 Belgian data. Unlike traditional PRC models, which have focused exclusively on the long-term relationship between income and mass media spending, these 2...

A telephone survey was conducted in a large U.S. southeastern metropolitan area to assess consumer predispositions toward high-definition television (HDTV) and pro- file potential adopters of this technology according to demographics, mass mediause, ownership of home entertainment products, and...

A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of...