Showing 1 - 10 of 56
/methodology/approach Interpretive structural modeling and fuzzy MICMAC were used for the modeling and clustering of the enablers and fuzzy analytical …
Persistent link: https://www.econbiz.de/10014881667
) adoption in the supply chain (SC) using the fuzzy decision-making trial and evaluation laboratory (DEMATEL) method through an … been identified through the literature survey and expert opinion. The fuzzy DEMATEL method has been used to evaluate … identified influencing factors. Considering the interdependence among factors, the fuzzy DEMATEL method forms a structural model …
Persistent link: https://www.econbiz.de/10014881923
Purpose – To clarify the nature of the error term in formative measurement models, as it had been misinterpreted in prior research. Design/methodology/approach – The error term in formative measurement models is analytically contrasted with the measurement errors typically found in...
Persistent link: https://www.econbiz.de/10014881456
Purpose – To evaluate the comparative effectiveness of perceptions‐based market segmentation strategies: to what extent do consumers' choice rules and the distinctness and variability of consumer preferences determine the success or failure of PBMS strategies? Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014881459
. Further, the use of system dynamics for dynamic modelling of brand value has application in broader areas of marketing, and …
Persistent link: https://www.econbiz.de/10014881462
as a system within IDEF0 functional modelling. The paper presents a novel metric for measuring contribution, health and …
Persistent link: https://www.econbiz.de/10014881463
Purpose – This study develops a new model for selecting public relations (PR) firms based on high‐tech industrial perceptions. Design/methodology/approach – The proposed model comprises two parts. The first part employs the analytic hierarchy process (AHP) for criteria weighting. The...
Persistent link: https://www.econbiz.de/10014881465
Purpose – Because of the competitive economy, organizations today seek to rationalize, innovate and adapt to changing environments and circumstances as part of business process reengineering (BPR) efforts. Irrespective of the process reengineering program selected and the technique used to...
Persistent link: https://www.econbiz.de/10014881469
same opportunities develop. Aims to discuss the issues. Design/methodology/approach – Ant colony optimisation modelling is …
Persistent link: https://www.econbiz.de/10014881471
Purpose – The resource‐based view (RBV) of the firm has gained much attention in recent years as a means to understand how a strategic business unit obtains a sustainable competitive advantage. In this framework, several research studies have explored the relationships between...
Persistent link: https://www.econbiz.de/10014881478