Purpose: The purpose of this research is to first explore various third party logistic service provider supply chain enablers. Thereafter the interrelationship amongst the various supply chain enablers has been studied using ISM Methodology. Despite the complex relationships third party...

Purpose: This paper aims to develop a parsimonious and innovative model that captures the dynamics of new product diffusion in the recent high-technology markets and thus assist both academicians and practitioners who are eager to understand the diffusion phenomena. Accordingly, this study...