Purpose: The purpose of this paper is to consider three types of stories: media, personal accounts and fiction, and look for plots depicting situations of fundamental shift in the framing and basic definitions of reality. The authors examine them from the point of view of their usefulness for...

Purpose – The purpose of this paper is to present the model of the translation of particularly important ideas for the organization and its context, called mythical ideas. Design/methodology/approach – The study is based on ethnographic research. Findings – It is found that change...

Purpose – The purpose of this paper is to show how managers of Polish local radio stations construct their organizations in terms of archetypes of rivalry as a response to perceived changes in the environment. Design/methodology/approach – First the central notions are explained, such as...