This paper presents a discourse‐analytic approach to the study of human resource management (HRM) and organisational change, which is more sensitive than conventional research designs to the dynamic role of language in shaping processes of change. The prevailing positivism within business and...

Purpose – The key to success and failure in change projects may lie not in groundbreaking events or heroic gestures but in the many seemingly meaningless acts and events that occur throughout all change projects. In order to gain a better understanding of factors leading to success in change...