Purpose – Guiding principles are knowledge structures that call to mind collective narratives with emotional content, and are articulated and used heuristically to guide decision making in organizations. The purpose of this paper is to explore how: guiding principles become integrated in...

Purpose – To conceptualize and theorize dialogue's diagnostic as well as generative functions for strategic innovation and organizational change. Design/methodology/approach – Conceptual development with case illustration. Findings – Strategic innovation requires shifts in existing mental...