Purpose: The objective of this study was to examine the significant factors leading to employee alienation in post-merger integration (PMI). Design/methodology/approach: Data were collected from 482 middle- and low-level employees in two organizations in the real estate and banking sectors in...

Purpose Although marketing is essential for a firm’s survival and growth, a set of entrepreneurial strategic orientations may help it gain a competitive advantage. Entrepreneurial marketing (EM) is critical for growing businesses to succeed in today's fast-paced industry. The present study...