Purpose: Despite the great importance attributed to values in the family business, few studies have focused on their importance and on how such values influence the way family businesses behave over time. Using Aristotelian virtues as our main framework, the purpose of this paper is to...

Purpose – This paper seeks to shed light on how core values are successfully transmitted in family businesses via narratives. Design/methodology/approach – A qualitative‐interpretive approach is used. Data were collected through in‐depth interviews made to 17 family members from three...