This paper presents an integrated framework for evaluating the reduction of several types of mortality risk using a Choice Experiment (CE) approach, a type of stated preference technique. Using this approach, we can distinguish the marginal willingness to pay (MWTP) for the amount of risk...

A stated preference survey was used to investigate the potential discrepancy between the priorities of public administrators and the general public regarding risk reductions. Both groups of respondents were asked to assume the role of a public policy-maker and choose between different public...

Using a contingent valuation survey, people's willingness to pay for a given risk reduction is found to be much larger, consistently more than two times as large, when traveling by air compared to by taxi. Follow-up questions revealed that an important reason for this discrepancy is that many...